About us
Because real comfort means support, strength, and self-care.
"Designed with motherhood in mind."
Where comfort meets strength for every stage of your journey.
"Rest is power and you deserve both."
Who are we?
Strive & Co was created from a simple idea: women deserve better comfort during pregnancy and beyond. Too often, maternity products focus on function but forget softness, support, and style.
Our brand bridges that gap with thoughtfully designed essentials that adapt to a woman's changing body and daily needs. Strive & Co stands for restful sleep, mindful design, and lasting comfort, because feeling supported should be the standard, not the exception.
Our mission:
To provide women with smart, stylish comfort that truly supports the body during pregnancy, recovery, and rest without compromise.
We believe every woman deserves to feel held, rested, and empowered in every phase of motherhood.
Why choose for us:
We combine expert-backed design with premium materials to create essentials that feel as good as they look, every step of the way.
Our products are made to move with you from growing belly to postnatal care and everyday comfort.
Our inspiration:
Inspired by the real needs of women, we design with care, so you can rest, recover, and rise with strength and ease.
Every curve, fabric, and feature reflects our belief that comfort is a form of care.